The Ministry of Posts and Telecommunications approved the commercial use of the internet in 1993, and internet access began to be implemented at a full-scale from the end of the same year. The few examples of movements that bridged the multimedia of the early 1990s, to the internet of the latter half of the decade include Sensorium, the theme pavilion of the Japan zone in the Internet 1996 World Exposition (IWE ’96), and Aozora Bunko, the digital library project initiated in 1997. Due to the charge-free publication of contents, advertising became predominant on the internet, giving rise to diverse online advertising methods. However, the permeation of SNS services and smartphones caused the large scale deployment of online advertising to take a backseat from the late 2000s onwards.