After the advent of the micro-processor in the 1970s, the computer began taking steps towards personalization. This culminated with Apple’s Macintosh. While penetrating into the field of printing, Apple also positioned the Mac as a medium for expression. Symbolic was the bundling of the simple development system HyperCard into the early Macs. Graphic designers participated in the production of multimedia contents, which integrated audio, video, and text. The fact that development was possible using a single computer, helped to nurture a flourishing movement of independent creation, with a flurry of small-press floppy disks and CD-ROMs being published.